Asian Tour’s Back With A Bang!
The news is finally out – the Asian Tour, the premier professional golf tour of the Asian Continent is back with gusto!
The long silence relating to the future of the Tour was broken today when it was announced that the Asian Tour will now become the host to the prestigious Saudi International, a tournament that was launched recently by the oil-rich Kingdom of Saudi Arabia to mark its serious entry into global golf.
The 2022 Saudi International presented by SoftBank Investment Advisers will mark the start of a historic chapter in golf, as it will be sanctioned by the Asian Tour as part of a new 10-year partnership.
Under the new Asian Tour banner, the tournament will be staged at the Royal Greens Golf Club, near Jeddah on February 3 – 6, 2022. Part of the historic deal will involve the beefing up of the tournament prize money from US$3.5 million to US$5 million.
Sources report that the Asian Tour partnership represents a “revitalised strategy” that is intended to elevate the well established event in significant emerging markets around the world.
“Today marks a significant development for our flagship golf event and our vision to strengthen the depth of world-class golf events, both in the GCC and also on the international stage,” commented Majed Al-Sorour, CEO of Golf Saudi and the Saudi Golf Federation.
“The importance and potential of Asia’s role in world golf is undeniable, not least due to its position as a global economic powerhouse. This partnership will unlock many opportunities for players, sponsors and fans of the game. Most importantly, we are eager to help build a more inclusive game for all eligible professional golfers that spans borders and cultures by fostering collaboration with major tours and see this as an exciting first step on that journey,” he added.
In 2021, the Saudi International presented one of the strongest fields in world golf, joining an elite group behind only the Majors and a small number of professional championships in the ranking points offered to competitors.
Speaking for the Asian Tour, Cho Minn Thant, CEO and Tour Commissioner said, “This is an outstanding development for the Asian Tour that will create significant benefits for our membership, key stakeholders, and fans alike. We are thrilled that it will be the showcase event of the Asian Tour’s season, spearheading our expansion into new frontiers.”
While the Saudi International presented by SoftBank Investment Advisers will mark the start of a revamped 2022 schedule, the Asian Tour is also in the process of finalising plans to complete its combined 2020/2021 schedule, which will be announced in due course.
The Asian Tour, the official sanctioning body for golf in Asia and a full member of the International Federation of PGA Tours, will sanction the championship, opening new commercial prospects and enabling a greater number of professional golfers to qualify and compete for life-changing opportunities.