Awakening To A Nightmare!

The June 2019 edition of ASIAN GOLF is out! And the focus is on the Millennial Generation and how this demographic group is going to affect the golf industry.

We are fast approaching a point when we are going to awaken from a glorious dream of the good times of the post-war era and be confronted face-on by the impending nightmare of the hard charging age of the Millennials!

Most of us have read about the Millennial period; many of us have discussed it at length and then again, many more have just not given a hoot to the changing of the guard – from the Post War Generation of baby boomers to the emerging new market of Millennials.

This lackadaisical attitude is perhaps most prevalent in the golf industry which is already paying the price of a global decline in its business. This nightmare was portended by the American market research guru Matt Powell of NPD Group when he warned: “There are a lot of systemic headwinds for golf that are just not going away – in particular: Millennials are not picking up the game as quickly as Boomers are ageing out of it.

The game needs young people to be playing it to reverse its fortunes. I don’t think a 43-year-old guy (Tiger Woods) winning a golf tournament is going to inspire young people to get out and pick up the game.” How profoundly stated by a man who has the training, breeding, intellect and vision to see the writings on the wall! The challenge posed to golf by the Millennials is a serious one, but all is not lost, yet! ASIAN GOLF has been highlighting this challenge for a few years and with the 2019 Asia Pacific Golf Summit coming up in India (November 4 – 6), we have decided to grab the bull by the horns again and to grapple it down with the help of golf’s famed Marketing Guru, Andrew Wood.

For this and more, check out the June 2019 edition of ASIAN GOLF. There’s nothing like ASIAN GOLF!

Stay with ASIAN GOLF for the best perspective on golf – regional, international and global. It doesn’t get any better!

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